CAVENDISH EXCHANGE

Reconnecting the heart of Cheltenham

THE PROPOSAL

"Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services."

Robert Rose, Product Designer

ABOUT THE AUTHOR

Cynthia Hartmann

Founder, Studio CH

Cavendish Exchange is the result of fifteen years of professional design practice and a long-standing interest in how architecture, movement and public life intersect.

Developed through extensive research into Cheltenham's urban fabric, the proposal seeks to demonstrate how thoughtful design can unlock new opportunities for connection, activity and civic value.

It is both a design proposition and an invitation to conversation.

The Opportunity

One of Cheltenham's most important sites remains disconnected from the life around it.

Positioned between the Promenade, Regent Street and the Everyman Theatre, Cavendish House occupies a strategic location at the heart of the town centre. Yet despite its prominence, the building currently acts as a barrier rather than a connector.

Long frontages, limited permeability and underutilised space prevent the site from contributing fully to Cheltenham's civic, commercial and cultural life.

The challenge is not simply how to redevelop a building.

It is how to reconnect a piece of the town.

The vision

Civic Destination

A new public route will connect the Promenade directly to Regent Street, opening the building back to the town and creating places for gathering, culture, hospitality and everyday interaction.